March 16, 2016
Alcoa Downstream to Become 'Arconic'
Alcoa has selected "Arconic" as the name for its future downstream business. The aluminum and lightweight metals producer is splitting its existing businesses into two units, with its upstream business keeping the company name. Arconic was chosen, executives say, by tapping the company’s "iconic heritage and continued commitment to industry-shaping innovation."
The new company is adding the tagline, "Innovation, Engineered," to communicate Arconic's mission—to invent, develop and deliver products and solutions for high-performance customers and industries through precision engineering and advanced manufacturing, the company claims. The company also unveiled a new version of the Alcoa mark for the upstream company. Both Arconic and Alcoa will be headquartered in the United States and listed on the New York Stock Exchange, Arconic as ARNC and Alcoa as AA.
“The Arconic brand fuses our extraordinary heritage with our highly promising future,” says Alcoa Chairman and CEO Klaus Kleinfeld. “It echoes our 127-year history of invention—and reinvention. Our logo depicts the realm of possibility brought to life. And it represents the ingenuity of our people, who are dedicated to inventing, developing, and delivering high-quality, innovative products and solutions that contribute to our customers’ success and create shareholder value.”