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7-2010 News
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Robinson’s Now Laser-Focused on Part Production 

Robinson Laser, East Chicago, Ind., formerly known as Robinson Steel, is now offering a new online price check tool that streamlines the quoting and ordering process for laser-cut parts. “The entire process is now controlled by the customer using a fully interactive quoting system,” says Robinson President and CEO Paul Labriola.

A long-time service center, Robinson Steel began offering steel in the late 1980s that was both temper passed and leveled, producing a cold-reduced sheet that was extremely flat. Branded RPS, this sheet product set a new standard of flatness for laser part production. Since then other competitors have emulated the process. In 2007, Robinson formed a joint venture, Cargill Robinson LLC, to produce cut-to-length, hot-rolled RPS sheet and plate at jointly owned production facilities in East Chicago and Granite City, Ill. When Labriola decided earlier this year to exit the service center part of the business and focus exclusively on laser part production, its steel assets were purchased by Cargill, which continues to supply Robinson with RPS-quality material.

Robinson Laser’s true advantage lies with RPS PriceCheck, the industry’s first online, real-time price comparison tool for unique laser parts. Users begin their experience by selecting the gauge and grade of the material desired and uploading the DXF file that contains the part geometry. Immediately, a price and image of the part are returned for review, all in real time.

Best of all, says Labriola, there are no limits on the number of price discovery requests using RPS PriceCheck, and no login information is required at this initial stage, allowing for anonymous access 24 hours a day.

“We’re giving people a tool to get a market-relevant price for their unique product in just a matter of minutes,” Labriola says.

For more information about Robinson Laser and the proprietary tools RPS PriceCheck, RPS RealTime and RPS QuickLink, visit www.robinsonlaser.com.

  
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