Primrose Alloys Changes The Channel
 
Metals trading firm Primrose Alloys Inc. has purchased the assets of aluminum master distributor The Channel Corp., Stamford, Conn., changing the company’s name to Channel Alloys.

With six locations across the United States, Channel has been an integral part of aluminum stocking programs for many Canadian and U.S. distributors. “Channel is a great fit to better serve our existing aluminum and stainless customers around the country. Their customer database, on-line ordering system and detail to service bring great strength to our company,” says Craig Yarde, CEO of Primrose Alloys. 

“We feel that ‘Alloys’ better describes the company’s focus on aerospace, automotive and fabrication stock,” says Chris Howard, president of Channel Alloys. “Primrose has key mill relationships in Asia, Russia and South America. We will triple our inventory in the next three months. Channel Alloys will now have mill access to aluminum, stainless and carbon steel bar products.” 

“Distributors know Channel is a name they can trust,” adds Yarde. “We will further this trust with a countrywide commitment to inventory not seen before in this industry.” 

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Sunday, July 24, 2016