Advertising only works if its read... repeatedly. Advertising only works if its read... repeatedly.
How can you be sure your ad message will be seen? When picking a trade magazine, first take the time to study its BPA circulation statement. Match the industry it serves to your target audience...in our case metals service centers. We are the only industry publication with 100% personal direct request circulation ... these are the active readers who sign up to receive the magazine personally addressed to them year after year. MCN never uses business directory lists and association rosters to boost circulation numbers...we don't have to.
Then look at 1-Year Direct Request circulation numbers for that audience. Each year we ask readers to "re-qualify," in essence to again state their wish to receive the magazine and confirm valuable demographic information regarding their company and job. This continued interest in subscribing demonstrates the value our readers place on the editorial content of MCN. And we remain the ONLY industry publication to document 1-Year Direct Request to the metals service center industry.
As the only publisher dedicated exclusively to the metals distribution market, MCN has been keeping service center executives informed and enlightened for more than 56 years. During that half-century of service, MCN has formed a bond with its readers that is unmatched by any other information provider. Delivered in print, online and via email along with our must-read editorial, your ad message is assured to reach the industry’s key decision-makers.
Metal Center News offers advertising opportunities in print, online and enews. For specifications, view our Media Kit.
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