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North American Steel Alliance Unveils New Logo

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The North American Steel Alliance has unveiled a new logo and identity materials. 

“As our organization has evolved, it was important to present a brand that reflects our current mission and in a manner that is suitable for today’s environment,” said Mike Wagner, president of the steel buying co-op. 

More than 450 people attended the group’s annual meeting, held outside Miami, in late April. The conference agenda included an overview of the co-op’s activities for the next year, best practices, and industry keynote speakers.  

“The new logo is just one aspect of our updated brand,” Wagner said. “We are also streamlining our processes and refining our messaging—all to underscore the advantage of membership in our co-op. Membership in NASA delivers considerable value to our members and suppliers, some of which includes creating, enhancing, and sustaining connections with peers and customers. The new logo—with its sphere of connections—clearly highlights the ‘connected’ aspect of our organization.” 

The new identity materials and supporting visual identity manual were created by The Juniper Group Inc., a NASA operational supplier since 2016. The Detroit-based marketing communications firm also provided overall brand consulting for the co-op and publishes a quarterly newsletter on behalf of NASA.

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