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Braidy Renamed Unity Aluminum

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The United States’ newest aluminum producer has rebranded itself as Unity Aluminum. The planned Ashland, Ky., rolling mill was originally called Braidy Industries.

Unity Aluminum’s leadership team, led by Don Foster, has accelerated its plans to build the world’s most technologically advanced aluminum rolling mill at a time when global capacity is significantly constrained. They are currently working to finalize fundraising and begin construction.

  “Unity Aluminum has a bright future. Based on the market needs, the initial positive customer response, and the shovel-ready position we are in, I am extremely optimistic,” said Don Foster, president and CEO of Unity Aluminum. “The name and vision, ‘Unity Aluminum: Together. Lighter. Stronger. Greener.,’ reflects our commitment to successfully complete this project and follow through on our promise to be the preferred supplier of innovative, high quality, sustainable aluminum solutions. This will be accomplished by working in unity with our customers, employees, suppliers, and local community.”

Market assessments indicate a domestic shortage of 2.6 million metric tons of aluminum, and the average age of domestic facilities is approximately 70 years old. Using a low-emissions greenfield manufacturing facility at EastPark Industrial Center in Ashland, Unity Aluminum is positioned to fill the domestic shortage and become the premier low-cost provider of 330,000 annual tons of production-ready series 3000, 5000 and 6000 aluminum sheet for the automotive, transportation and distribution markets, the company claims. Future opportunities are expected in the beverage can market as well.

“Simply put, America is not producing enough aluminum to meet its own demands. Just to replace imports with American-made aluminum, the U.S. needs four new mills with production capacity similar to the one we are building in Northeast Kentucky,” added Foster. “Not only can the U.S. increase production to manufacture our own materials like aluminum, but we can do it with American workers, creating jobs that support local economies— Unity Aluminum is proud to be paving the way for this great on-shoring comeback.”