Service Center News

Reliance Steel & Aluminum Co. Launches E-Commerce Platform

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Reliance Steel & Aluminum Co., Los Angeles, has launched a new e-commerce business, FastMetals, Inc., Massillon, Ohio, which offers a catalogue pricing model for a diverse selection of metal products including carbon, stainless, aluminum and specialty alloy steels. FastMetals ships nationwide and has direct access to Reliance’s vast network of metals service center locations, which carry more than 100,000 products to more than 125,000 customers in a broad range of industries.

FastMetals is tailored to smaller, specialized end-users including artists, fabricators, machine shops, hobbyists, and do-it-yourself practitioners. Customers can choose from standard shapes and sizes or select specific dimensions to satisfy unique project requirements. FastMetals provides instant pricing, same-day shipping, no minimum order quantity and direct fulfillment to the individual customer.

“FastMetals was created in response to the growing demand for digital purchasing solutions from metalworkers of all backgrounds. Consistent with Reliance’s core business strategy, FastMetals specializes in small orders with quick-turn around and best-in-class customer service,” said Jim Hoffman, president and CEO of Reliance. “We are excited to launch this new, innovative venture that differs from our traditional sales model as simply another option for customers to purchase metal from us.

“Many of our existing service centers presently offer online capabilities and continue to receive inquiries via phone, email or other means based on the individual customer’s preference. FastMetals is yet another channel to experience Reliance’s unique, customer-focused service,” Hoffman said.

FastMetals, Inc. can be found at